F&F Catwalk

Project Overview
We are inviting each university to submit 5x fashion collections that redefine what the high street can be. This is an opportunity to challenge conventions—creating work that is commercially viable without compromising creativity, edge, or vision.

The Challenge
Develop a cohesive collection that balances wearability with bold, fashion-forward design. We are not looking for safe, predictable solutions. Instead, we want collections that feel directional, exciting, and culturally relevant, while still translating to a real customer.

Your work should demonstrate that commercial fashion does not have to be diluted—it can still be innovative, expressive, and show-stopping and of high end execution.

Key Considerations

• Fashion-forward thinking: Push boundaries in silhouette, styling, fabric and concept.

• Commercial awareness: Consider how your designs could exist within a high street environment.

• Originality: Avoid trends at face value—reinterpret them or create your own direction.

• Cohesion: Present a clear and consistent narrative across your collection.

• Impact: We want pieces that stand out—visually compelling and memorable.

Deliverables

• A curated collection (2-6 looks)

• Concept development (mood boards, research, inspiration)

• Design development (sketches, fabric choices, color direction)

• Final presentation showcasing your vision and intended customer

• These can be taken from your portfolio, no need to create extra workload.

Submission:

• Maximum of 10x pages showcasing the manufactured collections and boards for the above.

• A digital submission (maximum 10MB)