The appointment of Louise Trotter as the Creative Director for Lacoste is revolutionary for the French brand. As the first female Creative Director in Lacoste’s 85-year history, expectations, for the new chapter she’s going to write, are high. Louise Trotter, will replace the Portuguese designer, Felipe Oliveira Baptista as leading the creative direction of the company. Trotter has big shoes to fill, as Oliveira Baptista his coined with establishing the popularity for the honoured Lacoste Polo.