In 2016, as the Graduate Fashion Foundation celebrated its 25th anniversary, the first global ambassadors were announced. Since then, 34 more talents have joined. Discover the GFF Global Ambassadors and learn more about their work below.
M.B.E. Fashion Commentator and Agent of Change; Visiting Professor of Diverse Selfhood at Kingston University.
"Graduate Fashion Week, provides vital platform to market the innovations of post graduates to press and business. Our visionary thinkers have taken 3 years or more to examine important issues facing our industry such as design aesthetics, technology, sustainability, diversity and accountability. It’s these new perspectives and enhanced creativity from graduates that will refresh and educate those already in the field."
Fabio Piras is the course director of Central St Martin's MA Fashion Course. Piras stepped into the shoes of the late Louise Wilson OBE in 2014. He lived in Geneva before moving to London for his studies, after which he went on to found his own eponymous label that showed during London Fashion Week from 1994 until 2000. He has also had a successful career in both creative direction and consultancy for luxury fashion brands in Europe and China. Piras worked closely with the late Professor Louise Wilson when she ran the MA course for eight years.
Founder and Creative Director, House of Holland.
"Graduate fashion week is an invaluable platform for all fashion graduates. We work in an incredibly competitive industry and the hardest part can be ensuring your work is seen by the right people. Graduate Fashion week is the platform that connects students with industry leaders and large companies, giving graduates the best possible start."
Professor of Fashion & Design, Kingston School of Art / Fashion Features Editor at Large, Rollacoaster magazine
'Over the years I have been fortunate to have been involved in GFW in a variety of roles from critic, consultant, mentor, judge and now Global Ambassador. It was therefore a delight to be commissioned to edit/curate a special one-off publication GFW25, to celebrate the 25th Anniversary of Graduate Fashion Week in June 2016. I was happy to discover that all the contributors involved, young and old alike, have shared the same hopes and desires along with a fundamental, unshakable love of fashion.
Julien Macdonald OBE is a Welsh fashion designer who has appeared as judge on the television programme, Britain & Ireland's Next Top Model. In 2001, he was named "British Fashion Designer of the Year", and on 15 March 2001, was appointed as chief designer at Givenchy.
Senior Editor, Vogue Italia & Head of Vogue Talents.
"Our future is the new generation and GFW has an important role in future of talented designers. To be ambassador is a great honour and gives me the chance to meet a new wave of international creatives."
Creative Director, Christopher Raeburn
“I think increasingly a lot of big brands look to Graduate Fashion Week for true, raw creativity. Ultimately, it’s a springboard for the next generation. I wanted to get involved to hopefully inspire graduates and let them know that building your own business is possible”
Creative and Living Artist
“GFW has become a major moment in London’s fashion industry. The top designers go to find proteges. It’s always full of fresh ideas and I’ve noticed these find their way to the end consumer via the whole spectrum of the fashion industry - from the likes of Chanel at the luxury end to high street stores like M&S”
Designer
“Having been in the business a long time and managed to survive regardless of my unorthodox approach, I feel I’ve a wealth of knowledge to offer from a different perspective”
Catherine Teatum and Rob Jones are the Founders of premium designer label Teatum Jones. The designers are united by a shared fascination of humans and their stories. They truly believe in the power of fashion to present a pro-social message of inclusivity and positive identity. Teatum Jones believe in creating socially conscious fashion that puts the craftspeople and the customer at the heart of their creation. Their approach to design has earned them accolades and recognition as London’s young ‘textile pioneers’ and ‘innovators’.
Edeline Lee is a Canadian-British, London-based designer who launched her eponymous label in 2014. Edeline Lee pieces emphasise precision cut, hand-made details, and femininity of form. They are tailored to fit on a wide range of body types. Her signature fabrics resist wrinkling so that women can function at a high level in the clothes. She is known for her immersive and performative shows at London Fashion Week.
Eunice Olumide MBE is an international supermodel, broadcaster and curator. In 2017 she was awarded an MBE for her contribution to Arts, Broadcasting and Charity work. She has appeared in world-wide campaigns, fashion weeks and editorials plus walked for designer’s including Mulberry, Christopher Kane, Henry Holland and Harris Tweed. Eunice also published her first book ‘How To Get Into Fashion in 2018.
Ida Petersson is the ex-Director of Mens and Womenswear Buying at Browns. and the co-founder of The Good Egg creative agency. Ida is a huge supporter on emerging talent and creativity and is passionate about scouting unique product and design. She has successfully engaged a streetwear-focused, digitally-driven younger generation of consumers.
Isabella Silvers is a multi award-winning Integrated Associate Editor in Hearst STUDIO, working across titles including Cosmopolitan, ELLE and Harper's Bazaar. She was named one of PPA’s 30 Under 30 in 2018 and as a Rising Star in the creative industries by We Are The City. As a leading member of Hearst’s Diversity & Inclusivity Steering Group and Co-Chair of Hearst Heritage network, she is passionate about increasing diversity and inclusivity in all areas of the industry and was shortlisted for Hero of the Year at the European Diversity Awards and BAME Workplace Hero at the Investing In Ethnicity Awards.
Orsola de Castro is the Co-Founder and Global Creative Director of Fashion Revolution, a global campaign with participation in over 90 countries around the world. Orsola is a regular key note speaker and mentor and an internationally recognised opinion leader in sustainable fashion. Her career started as a designer with the pioneering upcycling label From Somewhere, which she launched in 1997 until 2014. In 2006, she co-founded the British Fashion Council initiative Estethica at London Fashion Week, which she curated until 2014.
Patrick McDowell is a London based designer captivating the fashion industry. After studying at Central Saint Martins Patrick has gone on to reinvent the roll of a fashion designer as we know it today. Proving that it is not only a designer’s responsibility to create beautiful clothing but also redesign the systems they sit within. Hosting London Fashion Week’s first ever Swap Shop, collaborating with global brands to promote sustainability and creating collections completely digitally Patrick’s creativity knows no bounds.
Richard Quinn exploded onto the fashion scene in a burst of head-to-toe botanical prints. Since earning Her Royal Majesty’s stamp of approval as the first recipient of the Queen Elizabeth II Award for British Design, Quinn continues to take florals to the max.
The model, activist, and Doctor of Letters, is thrilled to be joining to help support and champion the next generation of creative talents as well as further her incredible activism work that aligns with the Foundation’s core objective of enabling a more diverse and inclusive fashion industry.
“I’m so delighted to become an ambassador for Graduate Fashion Week. I'm a great admirer of the creative and unique designs that these future fashion leaders create and I'm always mindful to support them as much as possible by wearing their clothes on shoots and red carpets. I can’t wait to see what this year’s cohort bring to the runway, I’m sure they will continue to amaze us with their inspirational ideas and groundbreaking work.”
Munroe joins as the 21st Global Ambassador for the international charity!
Bemi Shaw is a Stylist and Journalist. She has worked with, and dressed some of the biggest British talent including Jorja Smith, Sasha Keable and DJ Yasmin to name but a few alongside her work styling Victoria Beckham for The Guardian and shoots featured in The Observer Magazine, Marie Claire and Hypebae. She is on a mission to champion Black excellence and promote the next generation of female bosses. With a background in Fashion Journalism, Bemi flows between writing and styling but also works on casting and production for videos and commercials.
Editor in Chief at Wonderland Magazine and Diversity and Committee Member at the British Fashion Council. With a BA in Fashion Communication and Promotion, Ibekwe joined Wonderland as an intern shortly after graduating, quickly proceeding to the esteemed title of editor-in-chief. Ibekwe's creative directorship translates in her collaborations where she has styled the likes of Wizkid, Ciara, Naomi Campbell, Lupita Nyong'o, Mary J Blige and Emma Watson while also working on global campaigns with Adidas, Barcardi, Perrier and more.
An award-winning, non-binary model, writer and advocate for inclusivity and diversity in the fashion industry. Their work has been instrumental in pushing for greater representation of LGBTQ+ and non-binary individuals throughout the fashion and beauty industry and has featured in digital campaigns for H&M, Gucci and Jean Paul Gaultier. As a writer and author, Jamie has contributed to publications such as GAY TIMES and Men's Health, bringing LGBTQ+ voices into spaces they've not been before. Jamie was also a recipient of a Graduate Fashion Week award in 2018, where they showcased their graduate work at GFW.
The founder of the platform Sustainably Influenced, presenter and podcast host and sustainable fashion content creator. She hosts the podcast Sustainably Influenced where she discusses hot topics in the sustainability space and how we can all do more to include more ethical practices in all aspects of daily life. Over her decade in the industry, Bianca has worked with many brands including PUMA, COACH and Monica Vinader; and has featured in ITV news series called #FastFashion as well as publications including Harper's Bazaar, WhoWhatWear and Women and Home Magazine. For Bianca, sustainability is an ever evolving term and she believes that it’s the small collective changes that will make a difference.
A Circular Fashion Consultant, a secondhand fashion advocate, and a PHD Student exploring how the exponential growth in the fashion resale market this century can be leveraged to support reductions in the fashion industry's overall environmental impact. Ex-Creative Director at Next Label Mix and Karen Millen, Gemma’s consistent support for emerging designers and sustainable fashion has made her an essential voice in the conversation on fashion’s future.
A British designer renowned for fusing traditional British tailoring with his Scottish and Jamaican heritage. His work celebrates diversity, community, culture, and craftsmanship, and his collections have garnered critical acclaim for their rich storytelling and unique blend of materials. Daley is recognised as a leading figure in a new wave of British menswear. His accolades include the 2019 International Woolmark Prize semi-final, an LVMH Prize finalist in 2020, and the 2022 BFC X GQ Designer Award. He has also received nominations for the British Fashion Council Awards in 2023 and 2024 for New Established Menswear and won the Saks Fifth Avenue The New Wave Award.
A stylist, creative director and brand consultant, working across celebrity, music, runway and brand. With over 15 years experience as a stylist and creative, Phoebe Lettice Thompson has carved out an inimitable, glamorous, London-infused and joyful aesthetic that has seen her collaborate with the biggest and brightest names from across the global fashion industry. Phoebe began her career at numerous high fashion publications such as Tatler magazine and American Vogue. As part of her discipline Phoebe has consistently championed local, homegrown designers and emerging talent.
Model and environmental advocate, known for his work promoting sustainability within the fashion industry. He has worked with leading sustainable brands and is a vocal advocate for ethical fashion practices. Brett has been nominated for various awards and his work has been featured in museums across Europe. Brett’s dedication to reducing fashion’s environmental impact aligns with the Graduate Fashion Foundation’s commitment to sustainability.
A London-based fashion designer known for blending traditional tailoring, artisanal craft and natural dye from Bangladesh. Rahemur’s collections have gained critical acclaim for their innovative sustainable designs that are designed from the death of the garment to its inception. He was shortlisted for the prestigious British Fashion Council’s Prize in 2021 and continues to make waves with his distinct approach to creativity and community. He is also a Senior Fashion Lecturer at Central St Martins, Director of Training and Development at the British Bangladeshi Fashion Council.
A fashion editor, creative director, and founder of Paris and London multidisciplinary creative studio Beige Pill, pushing boundaries in the moving content space and focusing on amplifying marginalized voices. She has held many editorial positions in publishing including Vogue Australia and Harper’s Bazaar Singapore, becoming known for her innovations in art direction, blurring the intersection of traditional and advanced visual image creation. Through her work, Jiawa has become a prominent figure in pushing for systemic change in the fashion industry by proactively highlighting and casting diverse talent in the media space.
Known for her innovative approach to footwear design, Helen Kirkum’s work has disrupted traditional ideas of what sneakers can be. Her designs are a fusion of art and fashion, often using upcycled materials to create one-of-a-kind pieces. Helen’s dedication to sustainability and creativity has earned her recognition as a leader in sustainable design.
The Founder and Creative Director of Labrum London. Dumbuya Known for his innovative designs that combine African heritage with British tailoring, telling stories on textiles. Foday’s work aims to challenge the conventions of menswear, bringing together culture, craftsmanship, and style. His brand has been recognised for its commitment to diversity and inclusivity within the fashion industry as well as being a future thinker delivering eye-catching collaborations and runway shows.
The host of The Fashion Nap podcast, a favourite among fashion insiders, interviewing fashion's favourite faces spanning the decades. Chani started her digital fashion journey as @thefashionnap on Tiktok where she is dedicated to telling fashion stories, past and present as well as sharing tales from her own wardrobe and her journey as a model. In three words Chani Ra is all about fashion, facts and fun!
Ross’ contributions to fashion have been well-documented, with awards including three british fashion awards, two gq awards, and the hublot design prize. Ross has been awarded two doctorates. Ross’ practice spans from solo exhibitions with white cube and friedman benda to innovative wearable objects engineered with lvmh, nike, and apple. His work is held in the permanent collections of the metropolitan museum of art and the v&a. In 2014, Ross founded a-cold-wall*, a luxury sportswear brand, which he sold in 2023 after establishing global stores and collaborations, including a-cold-wall* x nike. In 2019, Ross founded sr_a, focusing on artisan-driven industrial beautification of garments, objects, and space. In 2024, sr_an entered a joint venture with zara. In 2020, he launched the black british artist grants programme, providing funding to 50 artists.
The co-founders of Good Culture, a next-generation marketing agency operating at the intersection of talent, brands, and popular culture. With deep expertise in marketing and cultural strategy, they specialise in elevating clients beyond their category and into culture. Both Jordan and Liz have built careers shaping brand narratives, driving cultural impact, and advising industry leaders through their roles on multiple advisory boards.
An indian-born, London-based designer who combines traditional craftsmanship with modern design elements. His eponymous fashion label has been synonymous with glamour, maximalist design and painstaking craftsmanship for over 20 years. Known for working in bold, joyful colours and creating clothes which are hand- embroidered in sequins and beads, he approaches his work with a rainbow palette and a glittering sensibility. Ashish is a pioneering voice in the fashion industry and has been an advocate for diversity throughout his career, challenging stereotypes and exploring the role that clothing can play in the politics of optimism and inclusion.
Designer renowned for celebrating his Jamaican heritage and culture through his collections. Jawara Alleyne is an interdisciplinary artist, creative director and educator whose work is rooted in identity. Alleyne graduated with a Masters in Design from Central Saint Martins in 2020 and in 2021 launched his brand under the Fashion East initiative. His designs explore themes of identity and empowerment, blending traditional craftsmanship with contemporary fashion. His eponymous brand has a 360 circular approach, designing out of waste, reworking end of life garments and repurposing deadstock materials.
Editor at 10 Magazine. Croft has been at the forefront of championing emerging designers. Her work in influential publications, including British Vogue, has helped bring attention to new voices in fashion. Claudia’s eye for talent and her ability to tell the stories behind the clothes has earned her respect within the industry.
Style Editor at British Vogue, an associate lecturer of fashion journalism at Central Saint Martin, a luxury brand strategist and a celebrated style, arts and culture journalist. Much of her work as an editor, a teacher and a consultant centres around changing the narrative around underrepresented /marginalised people and ensuring their stories and voices are heard. As a digital and print journalist, she has worked and written for numerous publications and organizations including Glamour.com, Vanity Fair, InStyle, Sunday Times Style, Guardian, Tatler and the Observer Magazine where she writes a weekly beauty column. She is the author of “Shopping For Vintage” - a book on how to buy and collect vintage fashion - and “Palette, The Beauty Bible For Women Of Colour”. Her latest book, Hail Mary, a collection of short stories on the lives of 9 Nigerian women, will be published by Harper Collins (US) and Oneworld (UK) in April 2025.