Fashion magazines, beyond being something to flip through on the train, are incredibly useful, especially to students. Magazines preserve history, offer a snapshot into a moment in time, offer new perspectives on the world and capture the beauty of fashion in infinitely exciting ways. Today, we’re excited to share a case study which has been published this week by Northumbria University and Unique Magazines, a platform that stocks over 3000 niche magazines , including 134 fashion titles, many of which you may not have heard of, like Sorbet, Hunter Fashion, Lampoon and Cactus.
Working with fashion communications students studying the Fashion Journalism and Photography module at Northumbria university, Unique Magazines provided a selection of titles for students to explore and uncover innovative ways of displaying fashion through printed titles. From understanding page layouts, editorial styling, art direction and even the choice of paper stock, students poured over magazines that they might never have come across in their local store.
“Magazines can aide with the studies of students in many situations,” says Chris Hodge, Fashion Communication (BA Hons) course leader at Northumbria, in the report. “Studying the magazine itself can prove insightful, but the information they are able to deliver make them a versatile medium that everyone can enjoy and learn from, no matter the subject of their study.”
By the end of the module, students were asked to produce a double page magazine entry that would emulate a magazine that they had chosen, fitting in seamlessly to the style of the title. Everything from the photography, article, style of the fonts and colour palettes of their work had to look as if it had come from the original copy, quite the challenge. You can see what students produced below and click the button to read the full case study!