As London Fashion Week AW25 commences, running from Thursday, 20th February to Monday, 24th February 2025, we are thrilled to spotlight our esteemed Graduate Fashion Foundation ambassadors. These visionary designers not only embody creativity and innovation but also serve as mentors and role models within our charity. Their participation in LFW underscores the profound impact of GFF in nurturing emerging talent and shaping the future of fashion.

Patrick McDowell's new capsule collection, photography by MALUA

Here’s What a Few of Our Ambassadors Are Up to This London Fashion Week

Ashish Gupta:

Celebrated for his vibrant, sequin-adorned creations, Ashish Gupta continues to infuse the fashion scene with bold expressions of colour and texture. His work consistently challenges norms and celebrates individuality, making him a standout figure in contemporary fashion. Gupta’s London Fashion Week catwalk will take place on Monday, the 24th of February, at 9 AM, where he will present his latest collection in his signature dazzling and unapologetic style.

Edeline Lee:

Edeline Lee's work is characterised by a modern interpretation of femininity. In her recent collection, Lee introduced the Triangle Court Shoe, the house's first footwear offering. Featuring a rounded almond toe and a 70mm triangular block heel, this shoe is designed for comfort and style, complementing every piece in the Edeline Lee collection. This addition signifies the brand's expansion and commitment to providing comprehensive wardrobe solutions for the modern woman. Lee’s London Fashion Week catwalk will take place on Saturday, the 22nd of February, at 10 AM, showcasing her latest collection in an immersive and innovative presentation.

Foday Dumbuya:

As the creative force behind Labrum London, Foday Dumbuya masterfully combines West African heritage with British tailoring. His designs tell compelling stories, bridging cultures and redefining modern menswear. Dumbuya’s London Fashion Week presentation, titled "Designed By An Immigrant: Sound of Us," will take place on Saturday, the 22nd of February, at 7:30 PM. This highly anticipated showcase promises to be a celebration of cultural identity, community, and the rich narratives that inspire his work.

Helen Kirkum:

Helen Kirkum will also be featured at The London Fashion Week Shop, located at 245 Regent Street from February 22 to 24. Known for her unique approach to sustainable fashion, Kirkum’s collection will be among the exclusive archive offerings curated by Ida Pettersson and Lewis Bloyce, providing pivotal support for emerging designers. This pop-up aligns with the BFC’s ‘City Wide Celebration’ programme, which underscores the collaboration between brands, retailers, and consumers during this vibrant fashion week.

Jawara Alleyne:

As part of this vibrant lineup, we are excited to highlight Jawara Alleyne's London Fashion Week debut, which signifies a pivotal moment in his journey to establish a brand that resonates with women. Alleyne's show is not just a display of creativity; he strategically aims to attract wholesale clients and expand his business influence within the fashion industry. His dedication to building a sustainable brand echoes the innovative spirit exemplified by his fellow GFF ambassadors, making this season's Fashion Week a powerful platform for emerging designers.

Nicholas Daley:

Nicholas Daley's AW 2025 collection, titled "ISLAND TIES," is a heartfelt celebration of his rich Jamaican and British heritage. This collection masterfully weaves together elements from both cultures, featuring British staples like Harrington jackets and structured tailoring alongside Jamaican influences such as crochet and Caribbean bandana prints.

Daley is collaborating with Highsnobiety for their "NOT IN LONDON" series. This partnership includes a three-piece capsule collection inspired by Trinidadian calypso singer Lord Kitchener's iconic song, "London Is The Place For Me.” To celebrate this collaboration, Daley and streetwear pioneers Patta are curating a party at Colour Factory during London Fashion Week, promising an evening rich in music and cultural fusion.

Patrick McDowell:

Renowned for his commitment to sustainable and circular fashion, Patrick McDowell is redefining traditional fashion showcases this season. In collaboration with mycelium technology company Ecovative, McDowell hosted an intimate dinner at Aqua Nueva in London, creating a space for meaningful conversations and shared experiences ahead of London Fashion Week.

Furthering his sustainable initiatives, McDowell has teamed up with bio-innovation company Huue to debut a capsule collection featuring garments dyed with Huue's bio-synthetic indigo. This collaboration marks a significant milestone, positioning McDowell as the first luxury designer to utilise Huue's eco-friendly alternative to traditional indigo dyes.

Richard Quinn:

Richard Quinn continues to inspire the next generation of designers with his fearless approach to fashion. Quinn’s Autumn/Winter 2025 collection marks a striking evolution in his design aesthetic, with the highly anticipated London Fashion Week catwalk taking place on Friday, the 21st of February, at 7 PM, promising a show filled with drama, craftsmanship, and innovation.

At Graduate Fashion Foundation, we take immense pride in our affiliation with these exceptional ambassadors. Their achievements and dedication serve as a beacon of inspiration for upcoming designers. As they continue to represent GFF on global platforms, we celebrate their contributions and look forward to their future endeavours that will undoubtedly shape the fashion world's landscape.

Note: For the most current updates on each designer's participation and events at London Fashion Week, please refer to the official LFW schedule.