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Careers in Fashion Videos

We interviewed five fashion industry professionals to learn all about their careers, how they got to where they are, and how you can follow in their footsteps. Learn from stylist and journalist Bemi Shaw, branding expert Leila Fataar, designer Patrick McDowell, celebrity make-up artist Nicky Weir and chief people officer Sian Keene with the videos below!

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Careers in Fashion Videos

We interviewed five fashion industry professionals to learn all about their careers, how they got to where they are, and how you can follow in their footsteps. Learn from stylist and journalist Bemi Shaw, branding expert Leila Fataar, designer Patrick McDowell, celebrity make-up artist Nicky Weir and chief people officer Sian Keene with the videos below!

Fashion Photography Challenge: It’s Not Me, It’s You

Becoming a fashion photographer explores a blend of product, portrait, documentary, and fine art photography. It is where art meets commerce. It is about the clothes and models placed in front of a lens to create meaning and debate.

Still, it also includes careful thought into poses, lighting, backgrounds and more – all of these elements work together to create beautiful imagery to sell an aesthetic and lifestyle.

 

Fashion photography covers such a broad area of styles and genres. While some are experts at a wide range of shoots, other fashion photographers focus on just one approach.


For this challenge, we will focus on one approach - portrait photography. A photography medium lends itself to fashion by highlighting the subject’s style creatively and compellingly.

So, what does it mean to take or capture a portrait?

 

“I like to give freedom to the people I capture to let them express themselves in the way they want.


The results are always very interesting and unexpected, and I think this is how magic works in a way to capture moments.”


- Peter Lindbergh

 

 

Your Fashion Photography Challenge:

We would like you to capture a fashion portrait, choose your subject, and study the things they love. Look at their favourite things. Appreciate them. But before you do… consider this.

The difference between a selfie and a portrait.

Portrait photography is very different to taking a selfie. While both have a purpose, a selfie eternalises fun and/or important moments in our lives. It is when we want to

capture proof that a specific event happened with certain people. Selfies and spontaneity go hand in hand, and that’s

great.

However, a portrait is a different medium altogether. Connected, yes, but different. Portrait photography is a technical art, and one person attempts to capture another

person entirely. When looking at a portrait, we often feel a sense of intimacy or connection because what we’re experiencing is someone else’s engagement with that person, how one person sees another person.

 

The fundamental difference between a selfie and

a professional portrait is the story told – so what’s

the story you would like to tell?

 

SHARE YOUR FASHION IMAGE-

MAKING:

Share your recorded clips or quotes of your piece

- @officialgfw #GFWitsnotmeitsyou

 

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who we are

In this section

  • Get to know the teams behind the Fashion Futures Project

  • Learn more about the PVH Group

  • Explore the Graduate Fashion Foundation

  • Meet Fashion Minority Alliance

  • Understand Project 9 Plans