If a fashion company was a person, branding would be their wardrobe. A career in branding is all about the visual identity of a brand. This is a big-picture role where you ensure that every touch point a brand has to their customers, like shops, social media, all marketing and events is consistent and communicates your intended message.
Fashion branding covers everything from your logo and fonts to brand colours, store layouts, campaign imagery and more. Working in fashion branding means being able to distil your brand into a few key words and then communicate this in everything you produce.
A career in fashion branding is closely linked with marketing team in many companies. You may begin your career in a marketing, journalism or PR internship then work your way up to a branding role from there.
CAREER HIGHLIGHT
On a day-to-day basis, someone who works in fashion branding will be liaising with lots of different teams across the company, from marketing to visual merchandising and design. They will be planning and overseeing the execution of new brand initiatives, like the launch of a new collection, then ensuring that the end result reflects the original concept laid out by the creative director or designer.
Branding experts also spend some time analysing the fashion industry to discover new and exciting opportunities for the brand, such as a new communications platform or product category that aligns with the company’s aesthetic and ambitions.
Many branding experts get into this career through a marketing background, but you could also complete a journalism, graphic design, or business degree at university to develop the skills needed to work in branding.
To be a successful at fashion branding, you need to have a creative mind and decisive visual style, be able to think about the big picture as well as minute details, and communicate effectively with many different people. Because fashion branding covers many elements all at once, you have to be a good multi-tasker to succeed in this career.
SKILLS NEEDED
Because fashion branding covers many elements all at once, you have to be a good multi-tasker to succeed in this career.
Start to pay attention to the advertising you see around you, in newspapers, magazines, and online. If you removed the logo, would you still be able to identify the company? That’s the sign of good branding.
Analyse your favourite brands to understand how they communicate their brand identity on social media, in stores, though their communication channels. Then, try your hand at developing your own blog or brand to experiment with creating a visual identity across different platforms like social media and a website.
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Fashion Futures Job Roles
In this section we will go over
Different job roles in the fashion industry
Career ladders, so you can work your way to the top from entry level roles
Daily Tasks and career highlights
What should you study?
What skills do you need?
