Martha Greig
Contact: martha.greig@icloud.com
University/School: University of The West of England
View Martha’s Instagram
About me
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About me _____
Creative image maker, stylist & aspiring casting creative.
I am a London and Bristol based creative image maker, stylist, and aspiring casting creative graduating with a degree in Fashion Communication. My work is heavily influenced by identity, character, internet culture, and contemporary fashion imagery, often exploring the relationship between styling, casting, and visual storytelling. Throughout my practice I have developed a particularly strong interest in casting and the way the right face, personality, or presence can completely shape the mood and narrative of an image. I am especially drawn to unconventional beauty, individuality, and models with strong character, as I believe casting plays one of the most important roles in making fashion imagery feel authentic, memorable, and emotionally engaging. Alongside casting, I also enjoy styling as a way of constructing narratives and experimenting with aesthetics, references, and identity through clothing and image making. My portfolio combines editorial projects, independent creative shoots, styling experiments, and self-initiated image making, many of which involve independently casting models and developing concepts from initial research through to final outcomes. Following graduation, I hope to pursue a career within casting while continuing freelance styling and creative projects alongside it. I am currently seeking opportunities to gain further industry experience through assisting, internships, and collaborative creative work within the fashion industry.
Inspiration
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Inspiration _____
I am inspired by contemporary fashion imagery, subcultures, internet culture, independent magazines, and people with strong individuality and presence. I am particularly drawn to work that feels character driven, emotionally engaging, and slightly unconventional. Much of my inspiration comes from observing people, personal style, youth culture, and the way casting and styling can completely shape the mood and narrative of an image.
My work
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My work _____
“I see casting as more than finding models; it’s about finding presence, personality, and people who make an image unforgettable.”
