Christine Au-Yeung
Contact: cxt1ne@hotmail.com
University/School: University of West England
View Christine’s website, Instagram & LinkedIn
About me
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About me _____
Fashion Communication graduate, raised in Cardiff, Wales, with a Hong Kong heritage. My practice is rooted in culturally driven storytelling, shaped by the intersection of Eastern and Western identities. I use fashion as a communicative tool to construct emotionally charged visual narratives. I have developed strong skills in styling, creative direction, content creation and event photography, alongside experience working with global brands and within live event environments. Alongside this, I actively create fashion-focused content on TikTok, engaging with contemporary audiences. My ethos centres on authenticity and emotional depth, producing work that is both visually refined and conceptually driven.
Fashion Communication graduate with a focus on styling and photography. My work is driven by a strong interest in visual storytelling and the relationship between fashion, identity, and culture. Through my practice, I explore how styling, imagery, and creative direction can communicate mood, narrative, and personal expression. Growing up in Cardiff with parents from Hong Kong has played a significant role in shaping both my perspective and my creative eye. Being connected to two cultures has influenced how I view aesthetics, style, and representation, and I often draw inspiration from this blend of cultural influences within my work. Alongside my studies, I work as a content creator, collaborating with fashion brands such as Motel Rocks, Edikted, Superdry, Saint Aubyns, and Peppermayo. Through these partnerships, I create fashion-focused digital content that combines styling, photography, and social media storytelling. This experience has allowed me to develop practical skills in brand communication, visual identity, and audience engagement. I am particularly interested in creative direction, styling, and fashion image-making, and I enjoy experimenting with different concepts, aesthetics, and narratives through photography. My goal is to continue developing my creative practice while contributing to innovative and visually engaging fashion projects.
Inspiration
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Inspiration _____
My work explores duality, balancing a chic, refined aesthetic with an emotive, darker edge. I am drawn to contrasts between elegance and vulnerability, using this tension to shape a distinct visual language.
A key project examining my relationship with my father reflects my interest in personal narrative as a foundation for creative work. I translate cultural identity and emotion into styling and image-making that feels both intimate and editorial. Moving forward, I aim to build a career across styling, fashion PR and content creation, developing a distinctive voice that resonates within contemporary fashion culture.
My work
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My work _____
