Raya Totzeva
Contact:: raya.totzeva@gmail.com
University/School: Ravensbourne University London
Location: Ravensbourne
About me
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About me _____
Fashion Buying & Brand Management graduate with a focus on luxury fashion
I am self-motivated, imaginative and analytical individual. My university experience has further boosted my creative and intrapersonal skillset, offering me an up-to-date insight into various spheres of the fashion industry. Spending my placement term at Emporio Armani has allowed me to prove and expand my expertise in a dynamic luxury environment.
Winner of Kingpins x Ravensbourne Live Denim Project "Best Approach to Sustainability" award, I am passionate about making a change in the world of fashion. My aspiration is that no matter where and what I work, to make sure I contribute to creating a more transparent, ethical and sustainable future for retail.
Inspiration
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Inspiration _____
Fashion is a vocation. A vocation to innovate and push the boundaries.
From a young age, I have been enchanted with the glamorous world of fashion. Looking up to rule-defying creators such as Virgil Abloh, Stella McCartney and Marine Serre, has inspired me to define my own path in the industry. It was only natural to pursue a degree in a course that grasps various spheres within the fashion business - even at the cost of moving to a foreign country. My experience in London has been eye-opening - being a fashion student has introduced me to new ways of thinking and creating.
For me, fashion comes with sense and sensibility. Innovation has been at the core of my work - dedicating my first project to Marine Serre's upcycling-driven brand. A year later, being part of the creation of sustainable denim brand - Decura, has granted me a Kingpins "Best Approach to Sustainability Award" for developing a carbon-neutral supply chain. Driven by the same core value - creating a rental business model that honours the full lifecycle of pieces was the main inspiration behind my FMP.
My work
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My work _____
Detail
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Detail _____
“Everything I do is for the 17-year-old version of myself”
