The SS27 Wrap Up: London Fashion Week’s Most Intriguing Showcases
We attended shows from brands: Selasi, LABRUM, Yuhan Wang, Kyle Ho, Sól Hansdóttir, Geordie Campbell, Mark Fast, KEBURIA, Sagaboi, and more...
KEBURIA
KEBURIA launched its debut SS27 menswear collection at London Fashion Week, reimagining the British countryside. Influenced by equestrian style, each look offered a contemporary take on utility wear with dramatic proportions, fringe trims, and rural-inspired prints.
Mark Fast
PRIMAL GLAMOUR, a collection exploring the tension between instinct and control, was unveiled featuring “sensual, body-conscious knitwear”. Diverse textures were created with engineered knits and crochet constructions, paired with harsh reptilian surfaces, feathers, distressed denim and fluid tailoring.
“A study in contrast, SS27 moves between hard and soft, exposed and protected, romantic and raw.”
Kyle Ho
The Human Condition Chapter III bridged feminine flounce and masculine tailoring through expert Savile Row craftsmanship. Featuring asymmetric tailored sequin and tulle looks, the bespoke collection challenged traditional conventions while honouring its rich heritage.
“Kyle Ho SS27 brought modern menswear back! By presenting in the unique setting of a church, it felt like he was inspired about a dream wedding where everyone was dressed in Kyle Ho”
Geordie Campbell
Graduating from Leeds Arts University Geordie Campbell marked the Graduate Fashion Foundation alumnus’ LFW debut. He drew from a wider visual canon of queer image-making and with a design language that translates into enduring luxury, the collection explores what we wear and how we choose to wear it, as a very deliberate language.
A collection built on instinct, signals and shared understanding, 15 Steps allowed Campbell to create his own vocabulary across 24 looks, with multihued trims, exposable sailor trouser flares, flashes of lining, extravagant feathers and insinuating prints.
“The collection was originally based around cruising and then we built it out with a lot of George Michael’s ‘80s references as he was famously arrested for for cruising in the ‘90s. That was our base point and then we built it out with our own codes of color and trims and fabric.”
Yuhan Wang
Titled Sweet Nightmare, this playful collection brings a sharp edge to Yuhan Wang's signature romantic language. Dreamy pink silks crafted into ruffles and puff sleeves dramatically contrast against black lace and pointed heels.
Showcased at the British Fashion Council NEWGEN space, this is a designer to watch.
LABRUM London
Their Spring 2027 collection Carried by Hands
For the final chapter of Foday Dumbuya’s exploration of migration, he continues to question:
“when people cross oceans to new lands,
what do they actually bring with them?”
His answer is craft, the gestures of making that travel in people’s hands and find new expression in new places. Across the collection; Dumbuya reflects on how making can cross geographical and cultural divides, creating clothes that feel composed and personal, yet rooted in exchange.
Selasi
Selasi’s Going Places brought a sensual edge to motorsport culture, the collection uses futuristic tailoring and body-sculpting lines to reimagine racer style. The show featured leather racer jackets alongside statement helmet accessories, retaining the standout elements of classic motorcycle attire.
Sól Hansdóttir
Icelandic designer Sól Hansdóttir brings her experimental approach to LFW, creating clothes with an intolerance for the expected. Abstract pieces unfold through color-clashing layers, unexpected silhouettes, and a spontaneous spirit that celebrates her own raw personal expression.
Hansdóttir has built a practice spanning fashion, performance and art. Her latest work explores what she calls “hybrid garments”, pieces that sit somewhere between clothing and accessory and invite the wearer to decide how they should be styled.
“For the woman who likes to be whimsical.”
