Talent of Tomorrow campaign launches

Graduate Fashion Foundation introduces 54 emerging graduate designers in the annual Talent of Tomorrow campaign, created, styled and photographed by 49 talented graduating creatives from across the UK.

Creating the campaign this way allows multiple students to build their portfolios and CVs whilst networking with other future creatives of the fashion industry. The showcased designs ranged from sustainable materials and avant-garde silhouettes to culturally inspired pieces, offering a glimpse into the vibrant creativity that GFW nurtures every year.

With each photoshoot, the Graduate Fashion Foundation continues its commitment to celebrating diversity and championing new talent, ensuring that the voices and visions of tomorrow's designers are seen and heard.

Student make-up artists for the shoot joined us from Southampton Solent University GUNK Pro team and worked under the guidance of industry leader Charlotte Logue using Rimmel products, the official makeup partner of Graduate Fashion Week. Hair was delivered by L’Oréal Professionnel, the official hair partner of Graduate Fashion Week, via the hair team from Neville Hair salon.

The photoshoot featured six diverse new face models who joined GFW for each day of the campaign, bringing the designers' visions to life. Each model’s unique look helped to elevate the stunning creations, highlighting not only the craftsmanship of the garments but also the inclusive and representative spirit of the industry’s next generation.

Nicola Hitchens, GFF Charity Director and Head of Special Projects at Graduate Fashion Foundation, said, “The final collections produced for 2025 are of the highest calibre, and the campaign is truly original and extraordinary, reflecting the talent that our British universities produce. This project was a fantastic way of giving the graduating year an opportunity to both work upon and produce a professional shoot. It was inspiring to see so many students from different degree courses and UK universities working together collaboratively. We feel very passionately about letting the talent of the degree courses shine. By giving the reins for the shoot direction, location, style and hair and make-up looks, we see new and innovative work emerge to shake up the British fashion scene.”

Graduate Fashion Foundation is in its 34th year and continues to bring the latest innovative and exciting emerging talent to the world’s attention, showcasing the fashion innovators of tomorrow. Join us at Graduate Fashion Week this June 13th-16th.

Lead Photographer: Anthony McLoughlin, Norwich University of the Arts

Photography Editor: Anaya Damani, De Montfort University

Art/Creative Director: Charlotte Dare, De Montfort University

Stylist: Alice Turner, Leeds Arts University

BTS Photographer: Anya Robey, Southampton Solent University

Videographer: Georgia Plumb, De Montfort University