Fireside Chat to kick off GFW 2026! A conversation with British-Caribbean designer, artist and entrepreneur Dr. Samuel Ross MBE, whose multidisciplinary practice has redefined the intersection of fashion, industrial design and contemporary culture. Best known as the founder of A-COLD-WALL* and design studio SR_A, Ross has become internationally recognised for bridging luxury fashion, architecture, industrial materials and social commentary through his work.

This conversation will explore his journey from launching and scaling a globally recognised brand to building long-term collaborations with partners including Nike, Apple and LVMH, while reflecting on creativity, resilience and cultural impact. 

Guests can expect insight into entrepreneurship, collaboration, innovation and the evolving future of fashion and design from one of the industry’s most influential multidisciplinary voices.