Hosted by Elizabeth Stiles, this panel explores how fashion marketing and social media careers are rapidly evolving in today’s digital landscape. Bringing together perspectives from brand founders, marketers and content strategists, the discussion will unpack what brands are really looking for when hiring emerging talent, how audience-building has transformed modern fashion businesses, and the skills graduates need to stand out in an increasingly competitive industry.

Elizabeth Stiles is a leading fashion business consultant, podcast host and former fashion buyer with experience across brands including Next, Miss Selfridge, Urban Outfitters and New Look. Through The Fashion Brand Clinic podcast, she helps independent fashion businesses grow through strategic marketing, operations and brand development.