Circularity Masterclass

Supported by Zalando

The Zalando x GFF Circularity Masterclass is back for another year, empowering fashion design students across Europe and the UK to adopt circular design thinking.

The Zalando x GFF Circularity Masterclass exists to empower fashion design students to embrace circular design thinking and to inspire the next generation of designers to create products and concepts that fit into a circular economy.

This five part online programme takes you through every stage of circularity, from the fundamentals of the linear and circular fashion systems, to materials, processes, design thinking, end of life stages, and more.

It contains case studies, quizzes, audio interviews with circular fashion experts and additional resources to give you a well-rounded foundational understanding of designing for circularity. It will take approximately 1 hour to complete each lesson. Each student that completes the Circularity Masterclass will receive a

Certificate of Completion to add to LinkedIn and your CV!

This is a brilliant opportunity to adopt circular design thinking into your practice from the outset of your fashion career. The fashion industry needs new ways of thinking and will be turning to you, the next generation, for solutions. You are not yet entrenched in a linear mindset, you can envisage the possibilities and have the spark to conceive new ways of creating. You can be the catalyst of change that the fashion industry needs, and now is the moment to rise to the occasion.

An industry panel of judges will review submissions from GFF partner universities and choose one winning student submission. The winning student will join 15 other shortlisted winners from our partner universities around Europe and the UK.

Open to BA Fashion Design students from Partner Universities in Europe and the UK. If in doubt please ask your tutor. Students can self-submit their entry upon the completion of The Circularity Masterclass. The submission upload link can be found on the last page of the online course and below.

Register Here
A panel discussion with three people in a room, with a screen displaying fashion models in stylish clothing behind them.
A poster for 'The Circularity Masterclass' by Zalando x Graduate Fashion Foundation, featuring a woman wearing a white dress with puffy sleeves, seated outdoors in sunlight, with a yellow background and bold black text.
A classroom or seminar room where a woman is giving a presentation to a group of diverse adult students seated at white tables. The room has high ceilings with large acoustic panels and a projector screen displaying slides.
A man and woman seated and engaging in a discussion or interview in a room with a large screen displaying a presentation slide that says 'MARTAN' and features photo of a woman, with the woman holding a tablet and the man wearing a MARTAN cap.
A group of people attending a masterclass titled 'The Circularity Masterclass' in a room with a presenter standing at a podium and a large screen displaying the title and a logo of Zalando x Graduate Fashion Foundation. The room has wooden floors, la

All shortlisted winners receive:

• The opportunity to present their submission to a panel of industry

judges at Graduate Fashion Week 2027 (GFW27) and be in the

running to win the overall Circularity Masterclass Competition.

• A £300 travel voucher to attend GFW27 in June 2027.

• One night accommodation in Shoreditch, London during GFW27.

•Their physical and/or digital work displayed in an exhibition at GFW27.

The overall competition winner will receive:

• A trophy and circular design book.

• 1-1 mentorship session from a circular fashion design expert.

• A feature on Graduate Fashion Foundation platforms.

Programme
calendar

Each Partner University has a bespoke programme start date and competition submission deadline. Please ask your tutor!

Shortlisting and judging day: Dependent on institution

Graduate Fashion Week: 14th - 17th June 2027

Discover the masterclasses.

Learn more