Circularity Masterclass
Supported by Zalando
The Zalando x GFF Circularity Masterclass is back for another year, empowering fashion design students across Europe and the UK to adopt circular design thinking.
Our current circularity platform is experiencing technical difficulties - please do get in touch with your university tutor to receive the offline versions of the lessons and to register to participate.
The Circularity Masterclass is a five-part educational platform that 11 European and UK fashion schools, including the Scandinavian Academy of Fashion Design, Marangoni Fashion Institute in Milan, Manchester Fashion Institute, Leeds Arts University, BSP Berlin, IED Barcelona, and others are undertaking between September 2025 and March 2026. For the first time, the Circularity Masterclass will also be made available to the GFF’s 30 UK member universities in order to expand its reach and impact.
The masterclass is designed to inspire the next generation of designers to create products and concepts that align with a circular economy.This five-part online programme takes students through every stage of circularity, from the fundamentals of the linear and circular fashion systems to materials, processes, design thinking, end-of-life stages, and more. With case studies, quizzes, audio interviews with circular fashion experts, and additional resources, students are provided with a well-rounded foundational understanding of designing for circularity. 14 students will win a trip to London for GFW26 to participate in a judging session where they will present their submission to an industry judging panel. 11 of these students will be from partner universities and 3 from member universities. This includes a £400 travel voucher and accommodation for one night in London. The overall winner will receive a trophy and a 1-to-1 mentorship session from a circular fashion designer.
Programme calendar
Applications open: 1st October 2025
Applications close: 9th January 2026
Shortlisting and judging day: TBD
Graduate Fashion Week: 13th - 16th June 2026