Catriona Lee
Contact: catrilee@icloud.com
University/School: Manchester Metropolitan University
View Catriona’s website, Instagram & LinkedIn
About me
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About me _____
I am a creative disciplined in Graphic Design & Branding, Brand Strategy & Storytelling. My work explores a myriad of topics encompassing sustainability, culture, sport, and community. I find myself most drawn to 2000s rooted and inspired brands, subcultures, streetwear and sports.
My projects explore areas across communications, from brand development and technology integration, to activations and magazine creation.
Following the completion of my degree in Fashion Communication, I wish to explore roles in which I can contribute towards a brand’s story, development and impact through working within creative marketing, graphic design and campaign planning.
Inspiration
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Inspiration _____
Diesel Insatiable: Be Intentional For Successful Living.
A playful, ironic take on overconsumption culture, showing surreal extreme scenes of gigantic product, hinting towards the reality that society shapes us to constantly crave new product and the overwhelming presence it holds in our lives.
Diesel Insatiable aims to cultivate consumer-brand relationships with Gen-Z and to encourage purchase consideration and quality investment, through light-hearted witty messaging, and highlighting the versatility and key benefits of each product during the e-commerce experience.
My project research explored trends including the changes in consumers' expectations of authenticity, humour and play within sustainability communication strategy, oversized marketing and the power of spectacle, and Gen-Z product overwhelm and spending behaviours.
My work
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My work _____
“Buy less, Choose well, Make it last.”
