Freya Brown
Contact:: freya1313x@gmail.com
University/School: Birmingham City University
Location: Birmingham
About me
_____
About me _____
Fashion Communication Portfolio Award Winner
Dedicated researcher and innovative idea generator, my skills span across design mediums including trend forecasting, styling, creative direction, promotion, and graphic design. At Graduate Fashion Week 2024 I became the proud winner of the Fashion Communication Portfolio Award!
My work is fueled by a deep curiosity about the world and a commitment to staying ahead of trends. I draw inspiration from a wide range of external influences, combined with insights from my own personal experiences. With a focus on unique perspectives, my university projects are designed to pose thought-provoking questions, aiming to make a meaningful impact or statement.
Inspiration
_____
Inspiration _____
Filthy Skin - the original anti-wellness skincare brand
Building on research from my dissertation, which examined toxic trends and unrealistic standards in modern wellness culture, I identified a gap in the market and developed Filthy, a skincare brand that redefines self-care by challenging the rigid boundaries of wellness. Filthy directly addresses issues highlighted in my research, offering a guilt-free approach that counters the unrealistic standards, over-consumption, and exclusivity that dominate the self-care and wellness industry today.
This project resulted in a complete brand generation, including product and packaging design, a video advertisement, a fully developed marketing campaign, as well as social media and website design for the brand. To deepen my insights, I analysed reports on early anti-wellness trends from sources like WGSN, LSN, and Mintel, I found that I had identified an emerging trend, demonstrating my forward-thinking approach.
My work
_____
My work _____
Detail
_____
Detail _____
“A brand is what people say about you after the party.”
