Student Ambassador Programme
At Graduate Fashion Foundation, our Student Ambassador Scheme is designed to cultivate long-term leadership, foster community engagement, and empower students to drive meaningful change throughout their academic journey. The ambassador scheme is a progressive tier system, where ambassadors are elected once throughout their university career and grow alongside their peers,ensuring stability, continuity, and a lasting impact.
The Student Ambassador Scheme is designed to grow with you-from Year 1 to Year 3 (or Year 4 in Scotland)— with increasing responsibility and impact. Each tier builds on the last, ensuring you develop skills while contributing meaningfully to the GFF community.
A Student Ambassador is a student voice for GFF on campus: a link between their university and Graduate Fashion Week, helping to spread the word and shape what we do.
Your voice shapes GFW
Share honest feedback with GFF on what's working for students
Offer insight into what's landing on your campus and what isn't
Promote GFW to your peers
Early access to GFW competitions, and responsibility for promoting them
Promote Graduate Fashion Week itself across your university
Help drive ticket sales for GFW
Support your university and GFW
Track submissions and promote the GFW exhibition spaces managed by your university tutors
Share GFW content on your own social media channels
Share updates in your university chat groups
Stay in the loop with the exclusive Student Ambassador newsletter
Tier System: Year One
Year 1: Campus Voice
The role of the First Year Ambassador is to support the Second Year Ambassador and learn the role ahead of stepping up next year. The role includes:
A commitment of 1-2 hours per month
Supporting the Second Year Ambassador with each term's on-campus digital activation (digital deliverables, promotional materials and content capture)
Helping the Second Year Ambassador spot and approach students for social media features
Attending fashion-focused events on campus, capturing footage and submitting it to the GFF team
Supporting the Third Year Ambassador with the admin of brief distribution and exhibition space coordination (tracking submissions, deadlines and paperwork)
Sharing GFF and GFW content on your own social channels
Acting as a secondary point of contact for peer questions
Attending an induction call and one check-in call per term
On selection, you'll receive a welcome pack and induction, including a content toolkit.
Tier System: Year Two
The role of the Second Year Ambassador is to lead promotion and content sourcing for GFF, with support from the First Year Ambassador. The role includes everything in Year 1, plus:
A commitment of 2-3 hours per month
Owning and running one on-campus digital activation per term (e.g. a GFW Competition Briefing)
Creating and sourcing promotional content for GFF's social team (student work, interviews and member features)
Submitting news articles for the GFF website
Representing GFF at course-level meetings
Acting as a regional correspondent at regional fashion events, representing your university and GFF
Supporting the onboarding of new First Year Ambassadors
Attending a bi-monthly ambassador call with the GFF team (all Second and Third Year Ambassadors)
You'll also be a named contact for GFF at your university, supported by a content toolkit guideline.
Tier System: Year Three
The role of the Third Year Ambassador is to lead and advise. They give strategic feedback and oversee briefs and exhibition spaces for GFF, guiding the ambassador team while leaving room for final year studies. The role includes:
A commitment of 2-3 hours per month
Acting as community lead for your course and all BA Fashion courses
Overseeing the distribution and coordination of all competition briefs for your university, with the First Year Ambassador supporting on admin (tracking submissions, deadlines and paperwork)
Overseeing exhibition space coordination for your university
Championing GFW to your year group, encouraging them to take up display opportunities, ticket sales, registrations, and talk and event schedules, and bringing them together for our pre-GFW "How to Prep for GFW" webinar
Mentoring and guiding the First and Second Year Ambassadors at your institution
Advising GFF on how upcoming opportunities (competition themes, catwalk) are shaped and communicated
Acting as a named spokesperson, including being quoted in comms and content
Attending a bi-monthly group call with all active Senior Ambassadors
Attending GFW as a credentialed ambassador
You'll be the direct line to University Membership & Events Manager with the chance to speak to the Board of Trustees. You'll also receive GFW accreditation, a formal GFF reference (upon satisfactory completion of the role) and access to internship opportunities. On Thursday 17th June, Third Year Ambassadors are invited to a 45-minute Trustees coffee morning to present to the GFF Trustee Board.