F&F clothing is sold in over 600 Tesco stores across the UK and has an estimated annual turnover of around £2 billion, positioning it among the top supermarket fashion brands in the country. This places F&F among the largest clothing brands in the UK by revenue, especially within the value and supermarket fashion segment. F&F has reported consistent growth in customer numbers, with an 8% increase in shoppers in recent years and has more stores in the UK than Zara, H&M and Primark combined, all of them at the heart of communities across the nation.

F&F pride itself with style being at the core of its proposition and making the aspirational accessible for all - focused on becoming a market leading fashion and lifestyle destination for stylish, desirable, of the moment affordable clothing. We sell Women’s, Mens, Kids, Baby, Lingerie and Sleep wear including an increasingly growing Active and performance wear across all categories. Product that focus on style, quality, design elevation, desirability, performance and a multi lifestyle end use.