F&F Design Brief
About
F&F clothing is sold in over 600 Tesco stores across the UK and has an estimated annual turnover of around £2 billion, positioning it among the top supermarket fashion brands in the country. This places F&F among the largest clothing brands in the UK by revenue, especially within the value and supermarket fashion segment. F&F has reported consistent growth in customer numbers, with an 8% increase in shoppers in recent years and has more stores in the UK than Zara, H&M and Primark combined, all of them at the heart of communities across the nation.
F&F pride itself with style being at the core of its proposition and making the aspirational accessible for all - focused on becoming a market leading fashion and lifestyle destination for stylish, desirable, of the moment affordable clothing. We sell Women’s, Mens, Kids, Baby, Lingerie and Sleep wear including an increasingly growing Active and performance wear across all categories. Product that focus on style, quality, design elevation, desirability, performance and a multi lifestyle end use.
Brief
We challenge you to design an S/S28 trend-led collection for F&F aimed at our fashion seeking style and quality conscious customer.
This could be either sold within our existing ranges to compliment as an edited collection or alternatively as a sub-brand collection at the front of our store. Your range must look stylish and on-trend, taking on relevant market influences as inspiration, and be new and exciting for the fashion-seeking consumer.
Criteria
Open to all final year students from Graduate Fashion Foundation member Universities in the UK.
If in doubt, please ask your tutor. Tutors, there is unlimited entries per university, please enter all relevant collections.
Download the PDF
What to submit
Market research context and concept pages for your collection in your chosen category relevant to your customer.
Trend research
Theme, why is this relevant to the brand, trend, and fashion forward customer
Must have key items based on your research - how are they styled/outfitted?
Colour palette
Fabric that would make your collection stylish, desirable and elevated
Any trims or branding that would make your collection stand out
Print direction (if relevant to your collection)
A line up of a 12 piece collection of designs - please show how your commercial research has influenced your designs and factor in an element of digital/3d design where relevant to bring your collection to life
Select one item from your range to be translated into a detailed technical spec drawing identifying fabrics, trims, branding, details, stitching, and fit
We are always looking for new ways to be sustainable, include evidence of thoughts around applying sustainable processes to your range
Are there new initiatives that F&F has not already considered or that we could improve upon?
Entry process
Open to all final year students from Graduate Fashion Foundation member Universities in the UK. If in doubt please ask your tutor.
Entry Link: https://forms.gle/yLZZuH4wjUX8cUiw6
Terms + conditions
Deadline
22/01/27 (18:00)
Prizes
Ten shortlisted winners will be invited to attend a day at F&F HQ in March 2027 to present their entry and to experience a day of learning & mentoring from the design team.
One overall winner will be selected to receive a work experience opportunity with F&F at their HQ, plus have their winning entry on show at Graduate Fashion Week 2027.